About

Loss and grief are normal human experiences. When the people in our lives die, we often feel like the relationship is over.  But the truth is, this relationship persists in us, even if they are not physically present anymore.  It’s this sentiment that lead Bex to create Greeting Grief.

Bex Mastin (she/her/hers) was born and raised in central Pennsylvania, but has lived in Philadelphia, which is on the unceded lands of the Lenni Lenape people, since 2006. She is a public health professional, tap dance artist, and end-of-life doula.

Grief became a constant companion in Bex’s life after her dad passed away from liver cancer in 2012. Recognizing that his birthday was still an event she wished to acknowledge, Bex would buy and write birthday cards to her dad every year since his passing. She often felt frustrated that most of the birthday messages were meant for living people, and never felt that her relationship was seen by the greeting card industry.

Bex created Greeting Grief as an alternative to the typical card you may pick up at your local Hallmark. Cards are designed to be addressed and written to the loved ones who aren’t physically in our lives anymore. She hopes these cards will support folks who are coping with the loss of a loved one, provide an outlet for them to explore their grief, and help them continue their relationship with their loved one.